Xavier is a highly respected Victorian private school with a long history dating back to 1872. The college required a brand refresh that would celebrate its heritage while embracing its future. MDM used our Connection Framework methodology to update every aspect of the brand beginning with the messaging and storytelling.
The prestige of the brand was tempered by a campaign that highlighted real stories from Xavier alumni. These stories provided a positive reinforcement of a Xavier education and the real-world benefits to students and the community.
The brand rollout included marketing collateral, advertising, publications, website and digital applications, signage, displays, video production and a suite of photography.