MDM was approached to redesign the Spicers brand from top to bottom. Spicers is a leader in the supply of commercial print paper, sign and display consumables, packaging materials and hardware.

The new Spicers brand retained its heritage blue and introduced a new logo that represents B2B partnership and diversification. Each division was colour coded to clearly differentiate and define their individual product and service offerings.

MDM used our Connection Framework methodology to ensure the brand’s visual language was able to transcend the target audience’s cultural nuances around the world.