Smith & Nephew is a household name in wound management and required a redesign of its entire packaging line, for retail in pharmacies. MDM used our Connection Framework methodology to ensure the project was a success.

The design process led to a clear, colour-coded system combined with photography of each product in use. The result was a bright and fresh selection of packs with bold shelf presence and an undeniable Smith & Nephew look.

The project involved the rollout of over 30 packs, marketing collateral, a phone app, video production and a suite of photography.