MDM was appointed to redesign Sigma’s brand to better reflect the company’s transition from pharmaceuticals to healthcare. MDM used our Connection Framework methodology to audit and reimagine the brand. The new logo is an interpretation of the medical cross and the two ribbons depict partnership and shared purpose. The result is a bright and dynamic brand identity.

The brand rollout included corporate communications, marketing collateral, website and digital applications, signage and displays, publications, promotional material and a suite of photography.