MDM created a new brand identity for PolyNovo using our Connection Framework methodology. It was our aim to design a new logo and brand that better reflected the company’s operations and global outlook.

We needed to ensure PolyNovo better connected with its target audience for future growth. The logo depicts cells coming together to form a globe which reflects the healing properties of PolyNovo’s products and the company’s global ambitions.

The brand rollout included signage and displays, two websites and digital applications, product packaging, publications, promotional material, video production and a suite of photography.