Hunky Dory is an established name in the Melbourne food scene. The company needed a brand update that leveraged the success of the business while adding something fresh and new to its visual identity. MDM used our Connection Framework methodology to execute the project.

The result was a playful identity with a hand-drawn feel that revitalised the HD fish symbol and referenced the founding family’s Greek heritage. A consistent look and feel was applied to all collateral to ensure customers enjoy a cohesive brand experience.

The brand rollout included marketing collateral, packaging, website and digital applications, social media assets, signage, displays and promotional items.