MDM created the Dulux Powder & Industrial Coatings campaign. MDM used our Connection Framework methodology to ensure we communicated the right messages.

Hero photography for the campaign focused on arrangements of metal blocks that featured the specific colours and finishes of each range of powders. Two colour selectors and a swatch sample kit were also created to make choosing the right colour and finish as simple as possible.

The campaign rollout included lightbox signage, display posters, print advertising, online advertising, colour selectors and a swatch sample kit.