MDM designed the new packaging for the Intensity range of LED lights. A set of colour-coded packages was produced, which reflected the premium quality of the products. MDM used our Connection Framework methodology to ensure we clearly communicated the benefits in over 100 countries.

Photography was given a dark overlay treatment in order to emphasise the lights as the hero and information was kept clear, structured and concise so as not to clutter the packs.

The project involved the rollout of five packs, instruction sheets, marketing collateral and promotional material.